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Yanni Du

yanni.du@pg.canterbury.ac.nz

The role of social media in the international wine trade

19 February 2024
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Studying towards a Doctor of Philosophy

Location: Karl Popper

Country of Origin: China

A developing wine fan who love to share my enthusiasm to the world through social media.

Supervisors:

Primary Supervisor:听Sussie Morrish
Co-Supervisor:听Anna Earl

Working thesis title

The role of social media in the international wine trade

Research Interests

  • Wine marketing
  • Social media strategy
  • localization marketing

Personal Interests

Wine & food

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